Web Candy is an industry leading Calgary Web Design, Marketing, development firm with a keen focus on Internet Optimization including organic SEO, adwords SEM, and Social Media Optimization. Our 'in-house' team of designers, developers, and account managers is unparalleled in their expertise, professionalism, and client oriented attention to detail. Web Candy is a solution provider for clients from coast to coast in website development and online marketing.
The Web Candy team is growing and is currently seeking a skilled and proficient SEO/SEM/SMO/copywriting professional.
Required Skills:
- A keen interest, passion and understanding of fundamental SEO and advanced skills
- Website Analysis: Review and analyze client sites for areas that need to improved, deleted, revamped, etc.; prepare detailed SEO strategy reports.
- Keyword Analysis, Research & Copywriting: In-depth knowledge of keyword research. This includes knowing how to identify the least inexpensive, yet most profitable keywords for client sites - whether they are running a pay per click (PPC) campaign, or want to improve their organic search results
- SEO Copywriting: This includes the aforementioned keyword research, as well as SEO writing guidelines, eg, where to place keywords in copy so that it gets the most SE traffic, how to write effective headlines and how to write effective call-to-action statements.
- SEO specialists are also responsible for creating (or overseeing the creation) of original SEO content for client sites, in addition to implementing off-page SEO content strategies like coding (eg, when and how to effectively use header tags (ie, H1, H2, H3)).
- Liaison: SEO specialists liaise with many different departments and professionals and with the client so interpersonal and client skills are paramount.
- Technology Skills: A minimum of 1-2 years of web experience is required. Specific skills include knowledge of HTML; CSS; blogging platforms like wordpress; the Joomla CMS, Web CEO, more advanced programming languages as needed; and MS Office.
- The SEO specialist will also be expected to know the "language of SEO," eg, organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, long-tail keywords, etc.
- Communication Skills: As indicated above, an SEO specialist interacts with many different parties, hence, they must have excellent communication skills (written and verbal).
- Self-Starter: As the position entails so many elements, an SEO specialist should be a self starter; someone who doesn't require handholding. They should be able to assess a situation, develop a plan, get approval and run with it.
- Analytical Thinker: Piggybacking on the last skill, it's imperative that SEO specialists possess critical thinking and analytical skills. They should be able to readily identify problems and formulate practical solutions.
- Cool Headed: The ability to work well under pressure; keep a cool head and demeanor.
- Tackle the products brands and creating successful awareness on Social Medias including extensive understanding of Facebook (FBML knowledge desired, but not essential), Twitter, LinkedIn, etc.
- Knowledge on optimizing dynamic websites, and Flash optimization techniques
- Create and evaluate successful link building campaigns
Job Description:
- Maximize natural search engine ranking position driving customer acquisition, development and retention
- Ensure SEO site architecture is fit for purpose, continuously assessed and improved
- Optimize page titles, Meta tags, sitemaps, business listings, copy, image optimization, and webmaster tools
- Execute an evaluate link building strategy
About Web Candy Design Inc.
Web Candy Design Inc is a dynamic Calgary Web Design and Internet marketing company that delivers state-of-the art web solutions based on your company's unique business needs & goals.
With our team of web developers, dedicated account managers, and top-notch customer service, Web Candy holds its place as Calgary's premier web design and marketing company.
Web Candy offers a competitive compensation plan, including 3 weeks vacation upon successful completion of the probationary period, as well as flex days, health and medical benefits, and much more.
