How to Use Colour Psychology in Your Marketing

Seeing “red”, feeling “blue”, being “green” with envy are phrases that highlight the integral part of colour in our everyday idioms and also, our lives. Colours have an incredible psychological impact on us, with some colours causing an increase in blood pressure and metabolism while others cause us to calm right down. 

By harnessing the power of colours in the design of your marketing materials – in print and online – you can promote different buyer behavior and instill feelings of excitement or tranquility – depending on which you hope to achieve in your audience.  That said, here is a wonderful infographic by homestead that breaks down how colours influence people, how to properly use colour theory, and how big corporations have used colours in their own designs.