Speaking Designer: Graphic Design Terms Explained

If you’re a small business owner, chances are at some point you’ll work with a graphic designer. Whether you’re looking to create a new logo, marketing materials, business cards, signage, or a website - it’s a graphic designer that will transform the ideas in your head into visual magic.  Their skill with visual design is what sets apart great branding from just plain ugly.

That said, when you start working with a graphic designer, the words that come out of their mouth may sound like a foreign language to you. While you think you’re talking about the words that you’re seeing on a page or web screen, they might be throwing out terms like “leading” and “kerning”, making you believe that you need to get your ears checked. Those terms actually mean something and the folks at Pagemodo have created an awesome infographic that decodes the meaning behind these terms. Have a look: