SEO For Your Website in 2016

SEO is an ever-evolving field with search engines consistently getting smarter and algorithms being tweaked accordingly. Black-hat SEO techniques no longer fly (not that they ever did) and sites that use link buying schemes, hide keywords with undetectable text, or overuse keywords throughout their content are being penalized in turn.  As such, you want to ensure that your SEO techniques are on-point and in keeping with what search engines are looking for in 2016.

Your website should be mobile responsive. It must be if you want your SEO endeavors to be successful. The fact is, people are taking to their smartphones increasingly to search for things while they are on the go. Google has even confirmed that more searches happen on mobile than on desktops and as such have created a mobile-first index. If your website is not mobile-friendly, you need to fix that ASAP.

In addition, local SEO is imperative if you want to optimize your website to show up higher in organic search rankings. This makes sense, given that searches done on mobile often include the phrase “near me” – whether that be pet stores near me, florists near me, yoga studios near me, groceries stores near me, etc. You get the point. People are looking for businesses that are conveniently located near them. To show up in these results, you need to have a mobile friendly site and have your local SEO working for you.

So what else affects your website’s SEO in 2016? Fortunately, DigitalMarketingPhilippines have created a wonderful infographic that outlines SEO strategies that are current, relevant and can help you improve your SEO now. Have a look below and take the steps necessary to be better at SEO in 2016: